Systems strategist with a focus in wellness. Turning scattered operations into seamless client experiences that convert and retain.

Brings firsthand experience as a studio owner, now working with wellness professionals and brands to build smart automations, intuitive booking flows, and end-to-end client journeys. Whether streamlining back-end systems, setting up conversion-focused automations, or architecting the path from first click to loyal client, works across every touchpoint so the business runs without the founder in every room.

Also the curator behind The Wellness Block, a newsletter spotlighting the best in wellness across Auckland, NZ.

Knows the industry from the inside. Builds systems that prove it.